Ni God manze – Inside the lives of Nairobi’s rich ‘Subaru Boys’

A sleek trip and a lovely house

The phrase ‘Subaru Boys’ is a often used phrase in Kenya, basically referring to younger folks who own personal stylish automobiles and stay in luxurious apartments, while others live in upscale suburban areas in Kenya.

These youths are rising as outstanding figures, with the majority of them being in their early 20s to early 30s.’Ni God manze’

These prosperous young persons regularly rent a frequent phrase when questioned about the source of their wealth: ‘Ni God, manze.’

Rumors persist that they acquire their funds through illicit means, though some do earn their profits legitimately.

They may additionally from time to time declare that they work diligently or have an online enterprise that, in reality, does no longer exist.

One thing is certain, however, they will never expose to their peers the origins of their lavish earnings.

What defines their cars?

At the outset, when the term ‘Subaru Boys’ began gaining traction in Kenya, these childhood specifically owned the famend Subaru cars.

However, they have on the grounds that different their series and now possess different state-of-the-art brands such as Mercedes, Audi, and Volkswagen.

These days, they notably alter and decorate their vehicles, upgrading them to one of a kind versions.

Their cars are outfitted with turbos and loud exhaust systems, which serve as wonderful indicators to people when they are in a unique area.

Presently, they often wrap their cars in black or golden covers embellished with racing stripes.

What clubs do Subaru Boys visit?

These prosperous young Kenyans enjoy themselves in well-known special high-end clubs located in Westlands, Kileleshwa, Kilimani, Lavington, Parklands and alongside Thika Road.

Once in the clubs, they indulge in luxurious drinks, often sharing their experiences on social media platforms.Additionally, they have a tendency to flaunt their receipts, which often show off expenditures exceeding Sh80K on beverages.

Do Subaru Boys have their own events?

The Safari Rally is an event that Kenyans are developing increasingly fond of. However, the Subaru Boys ensured that they remained in the highlight when they flocked to Naivasha in June 2021 for that year’s World Safari Rally edition.

During that period, there had been gents who expressed discontent as their girlfriends left them in want of accompanying the Subaru Boys to the event, as attendance was sincerely guaranteed.

Since that day, several races have been arranged in the country, mainly in Nyahururu and Embu, and it is these affluent youths who grace these events.

These races usually take the form of drag races and often show up on abandoned airstrips.

NTSA’s warning to Subaru drivers

Back in 2020, National Transport and Safety Authority (NTSA) put Subaru drivers on word after a spike in road accidents in the country.

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