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Meet Paul Obatha: From Losing a job to Thriving Omena Business.

Many companies and institutions have had to lay off their employees due to the challenging economic conditions experienced in recent years.

Paul Obatha, a trained addiction counsellor, worked as a resident counsellor in a rehab centre until 2022, when he lost his job.

Paul Obatha ventures into omena business His journey into the world of entrepreneurship began unexpectedly, spurred by the need for change after losing his job.

Speaking to Jouranlist from Tuko, Paul said he had some background dealing with omena (Anchovies), but had never taken it seriously as a business venture. “I started in 2022, around October, when I lost my job. I had dealt with omena before though never took it seriously,” he said in the interview.

H ow Paul Obatha operates his business Paul’s venture isn’t confined to a physical establishment, which means he does not have to incur further costs such as renting a business premises.

He says that the business is thriving because of the mobility, which allows him to deliver the fish to his customers. “I don’t have a physical location, currently, I operate in Gachie and Dandora phase 1. I hire a ‘mkokoteni’ for KSh 100 a day and a hype guy who doubles up as the handcart pusher,” he said.

Paul’s aspirations extend far beyond the confines of his current operations as he has started selling fish and fish fillets, which he delivers to customers in the CBD on request. “It has the potential to grow not only to supply in Nairobi but in other counties too. I hope to build it one day, and the baby steps I am making will one day lead me there,” Paul added.

The businessman sources omena from fishermen in Lake Victoria and transports it in bulk to Nairobi, where he sells it in tins to consumers and hotel businesses. “I sell to both retailers, wholesalers and to hotels that have omena on their menu,” said Paul.

Sales from omena business stated that his sales have been increasing since he started the business, and his plan is to focus on growing sales volumes and expanding his customer base. “I don’t sell in kilos but in tins. On a good day, I can do 30 to 40 tins…my sales target is not in profits but the volume of sales in a day because the more we move, the more we make,” he said.

”I sell a 2kg tin at KSh 500 to retailers and KSh 400 to wholesalers,” Paul said.

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